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Adam Peaty Ambassadorship

The Brief.

CUPRA is a sophisticated performance brand that challenges traditional design, and our brief was to promote CUPRA’s product range by finding an ambassador that would best fit the brand’s performance credentials.​

With the Tokyo Olympics and Birmingham Commonwealth Games taking place just a year apart we highlighted an athlete that stood out from the crowd.​

The solution, Adam Peaty, the 100m breaststroke world record holder and reigning Olympic, World, European and Commonwealth champion.

The Response.

Adam’s sporting performance, alongside his love of cars, provides a perfect fit for the CUPRA brand. ​

Activations to date include a track day which showed Adam’s competitive spirit with a timed lap, a ‘day in the life’ video where Adam attempted to beat his world record time during everyday tasks, and a visit back to his hometown with Tokyo Olympic medals in hand!​

Each activation day has incorporated a series of media interviews alongside the filming of video content. The interviews have provided significant branded coverage in key national and broadcast media.

The Results.

Results included:​

Daily Telegraph, The Sun, Daily Mirror, Daily Express, ITV Central news broadcast feature, Top Gear magazine feature, Metro & Daily Star.

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Be Bold.

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