The Brief
- Create content to promote the all-new Zeon 4XS Sport from Cooper and increase brand awareness utilising the sponsorship of Arsenal
- Build on the success of the previous Cooper Tires Precision Challenge
- Engage automotive and football fans
Insight
- Football fans engage with content showing their sporting heroes put to the test, in this case testing their set-piece specialist skills
- The more the players enjoy the challenge, the better the content, and the more the fans love it!
Creative Solution
- To create a ramp which a tyre can be rolled down / launched from, the aim being for the players to kick the ball through or into the tyre to score points
- Fan-driven video content, shared by Arsenal and national media outlets including the Mail Online
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