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DS Automobiles

Contactless Payment

The Brief.

Support DS Automobiles to launch the DS 3 Connected Chic model sales funnel & showcase the brand’s advanced technology and connectivity features.

55% of the target audience use contactless payment when shopping

The Response.

Non-commercial partnership with bPay by Barclaycard to launch the UK’s first contactless payment car key.

A unique 2 in 1 solution that also provided a platform to celebrate bPay 10th Anniversary.

The Results.

Over 200+ pieces of coverage, 65 test drives and 6 direct attributable sales.

Adoption of the Contactless Car Key in other DS Automobiles markets.

It is now a product.

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Be Bold.

It’s time to come off the fence:

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