Return of the Fan
Brand campaign promoting the Citroën range utilising Citroën’s sponsorship of Arsenal Football Club. Devised and executed by the Performance team, the campaign involved music rights negotiation, music video production, lyric writing and cross-party / channel management.
The music video created generated mass target media coverage (national / lifestyle) and was used across Arsenal and Citroën’s social channels. The music video was also played at the FA Cup Final to 80,000 fans and was made available on iTunes to buy.
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