Ami UK Launch Video

Brief

The Brief.

To support the launch of the new Citroën Ami electric quadricycle, we were tasked with creating content that told the story of Ami arriving in the UK.

A focus was being able to create content that reflected the fun and irreverent nature of the Ami itself and how it was different to other vehicles people were used to seeing on the road.

The Response.

To tell the story of Ami in a fun and engaging way, we created a film showcasing its arrival in the UK. The light-hearted video and image series showed the Ami arriving at London St Pancras International before driving past some key London sights on its journey to go on sale at a Citroën retailer.

We organised the logistics of a multi-location shoot including overnight at St Pancras, early morning at Piccadilly Circus and then Westminster Bridge, before completing the shoot at the Citroën retailer in West London.

The Results.

As our brief sat wider than pure PR, the video was used across Citroën social channels whilst also supporting the news release.

The video was very well received and is now used as a case study globally within the brand and wider Stellantis teams as an example of a creative way to make a statement about a new product.

Link to video here.