The Brief.
The brief was to utilise the Chester Races-sponsored event to raise the profile of Mr Green brand, generate product awareness amongst their 25-34 year old male target audience and to drive registrations.
The Response.
Our insight confirmed that race goers love to get dressed up, show off their finest outfits and love to feel part of the action.
Our creative promoted the Mr Green ‘Best Dressed’ contest by working with Men’s Lifestyle bloggers to produce ‘How to dress for’ preview articles, social media content & video highlights of the event.
We engaged with racegoers with a roaming camera, presenter and magician to gather entries.
The Results.
Results included:
- x8 lifestyle blogs
- 242,433 total reach
- 179 best dressed entries
- 28 welcome offer click through’s
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