The Brief.
The Scrambler 1200 had been released a year ago to great fanfare. It received great acclaim amongst bike fans however Triumph wanted to look to reinvigorate interest in the bike and were keen to show off the capability and fun of the bike, specifically targeting the majority of bikers that don’t read the bike press. Additionally, we had to raise awareness of the Triumph owned adventure centre in Wales.
The Response.
We arranged two media exclusives with Autocar and Top Gear (199k bikers in the UK regularly consume these two titles). The titles brought down cars relevant to their titles and participated in a race around the adventure rider against our Scrambler 1200. They both filmed the race and created some great content.
The Results.
As well as repeat coverage in Autocar, the online articles reached 22.3k people and generated well over half a million video views.
Related work.
Vauxhall
Electric Streets
Volkswagen Commercial Vehicles
Voice of Industry Studies
Sail GP
Dubai Race Launch
Nissan Europe
Nissan Design Europe 20th anniversary celebration
Genesis
Scottish Open
Horse Welfare Board
Thoroughbred Census
CopyBet
QPR Sponsorship Activation
Vauxhall
EV Etiquette Guide
Be Bold.
It’s time to come off the fence:
How can we help you?
Message us
UK
The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
/// doors grants motion
Middle East
PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
/// quietest blurted filter
© Copyright. Registered in England and Wales No. 04006809