About the client.
GKN Automotive is the global leader in drive systems, specialising in market-leading driveline technologies with an extensive portfolio of ePowertrain components.
Building on its 265-year heritage at the forefront of automotive innovation, GKN Automotive supplies 90% of the world’s OEMs, with almost half of all new cars worldwide featuring its advanced technologies, and employs 25,000 people across 21 countries.
Leveraging this unique heritage, we work with the team to strengthen its voice of authority as a global Tier 1 supplier. This involves strategic communications support spanning the full range of GKN Automotive’s vertical sector specialisms – including sustainability comms, technology, R&D and product, and key industry trends such as AI and electrification – to further raise its profile among target markets and audiences.
Our Response.
Performance Communications delivers an integrated campaign for GKN Automotive that brings together earned and owned channels for maximum impact.
Acting as the ‘hub’ agency for consultants in key regions across the world, our team delivers:
- Strategic brand communications, including the development of global messaging and brand guidelines for target markets, investors, and partners.
- Press office management, leading on global and local release development, translation, localisation and distribution, together with our network of global consultants.
- Social media management at a global and local level, including development and content creation via our in-house design team, adopting an audience- and insight-led approach.
- UK and global events, securing speaker opportunities at key business and trade events, delivering executive interviews and media engagement, and creating supporting material.
- Earned thought leadership programme, developing and placing opinion pieces and features in target automotive and technology publications, as well as via owned channels to strengthen GKN Automotive’s voice of authority.
- Media relations, utilising our specialist knowledge of the B2B landscape to deliver interviews and written Q&As with key national and trade titles.
- Owned content development, including website content, internal articles, programmes and announcements.
Key Stats.
In 2024, Performance delivered:
- 61 pieces of feature coverage, including interviews, opinion pieces, podcasts and Q&As. Placed across business and trade media, this coverage focused on GKN Automotive’s product and technology leadership, and generated over one million impressions.
- Six press releases, focused on sustainability developments and corporate announcements, generating 309 pieces of coverage and nearly two million impressions.
- 284 social media posts, delivering over 1.5 million impressions, a 32% increase in engagements year-on-year and a 51% increase in engagement rate across the same period, to well above industry average.
- 17 pieces of owned content, communicating GKN Automotive’s key messages to internal and external stakeholders. We also delivered an updated messaging house to reflect a change in the company’s strategic direction.
Related work.
Horse Powertrain
Global B2B Campaign
Vauxhall
Electric Streets
Volkswagen Commercial Vehicles
Voice of Industry Studies
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