The Brief
The challenge was to leverage BMW’s involvement in sailing’s premier event and engage UK media in a competition with no British crew involved, nor British sailors on-board BMW Oracle.
Our insight confirmed that the America’s Cup is fascinating and impenetrable to fans in equal measure: its history is extensive, confusing and addictive.
Creative Solution
Our creative solution was to launch at the London Boat Show and to transport the iconic hull through Central London.
‘18th man’ rides highlighted the excitement of the sport with lifestyle/sport media.
Technology transfer seminars at BMW HQ in Munich and Daily Telegraph media partnership.
The Results
Results included:
- x288 national & regional print coverage
- x27 UK broadcast coverage
- x8 UK lifestyle magazine features
- DPS Sunday Times In Gear section
Related work.
Nissan
V2X Leadership – Nissan’s Fuel Station of the Future
Recyclus
New Opportunities in Battery Recycling
Indra
Launch New Brand in Bidirectional Charging
Helix
Establishing E-Powertrain Leadership
Bell Textron
Driving Flight in Commercial and Military
Oxa
From UK Startup to World Leader
Jaguar Land Rover
Bringing to Life Stories of Innovation
Vauxhall
Vauxhall Electric Streets of Britain – Vauxhall x Zoopla Collaboration
Be Bold.
It’s time to come off the fence:
How can we help you?
Message us
UK
The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
/// doors grants motion
Middle East
PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
/// quietest blurted filter
© Copyright. Registered in England and Wales No. 04006809