Accident Exchange – Flash for Crash
The anti-fraud arm of Accident Exchange (AX) was struggling to establish a meaningful dialogue with other industry agencies, such as IFED and the IFB.
Anecdotal AX evidence pointed to a dangerous new ‘crash for cash’ style motoring insurance scam.
Coining the phrase ‘Flash for Crash’, AX revealed the new scam tactic and released an explanatory news story.
Partnering exclusively with BBC Breakfast to present the story visually helped catapult the story nationwide.
Simple storytelling put AX anti-fraud unit firmly in the spotlight as an industry expert.
The story was seen on the BBC by more than a million viewers and was the #1 story on the BBC homepage that day.
75 media articles were generated with a combined reach of 19 million.
The day after the story broke, five key industry agencies proactively contacted the AX anti-fraud team to discuss collaboration.