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Alfa Romeo

MiTo SBK – The Undertaker

The Challenge

The challenge was to create awareness of the new Alfa MiTo Quadrifoglio Verde Special Edition & Alfa Romeo’s seventh year as FIM World Superbike Championship sponsor.
Our fan insight confirmed that superbike and motorsport fans are keen sharers of strong photographic content.
The more daring the stunt, the more compelling the content, the greater the shares.

Creative Solution

Our creative solution teamed up with Superbike rider Chris ‘The Stalker’ Walker and precision driver Paul Swift to create a dramatic, world-first stunt at Silverstone.
As Paul took Brooklands corner on two wheels, Chris made a daring move to quite literally ‘under-take’ by passing underneath the chassis.

The Results

Results included:

  • x150 print & online coverage
  • US Fox News coverage
  • 500,000 YouTube views
  • +57% Facebook engagement
  • +55% Alfa UK Twitter followers

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