Partnerships
Used to promote the C1 Airscape, during peak ‘convertible’ enquiry season, this activity challenged Arsenal players to use their skills to kick a ball through the open roof of the car, as it was driven past by a stunt drive on two wheels.
Devised and executed by Performance, the video creative was chosen due to the success of challenge-based video content on social channels. The activity generated mass media coverage (national) and excellent engagement on social channels.
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