Influencers

An influencer has the power to affect the purchasing decisions of others because of their authority, knowledge, position or relationship with their audience. They have a following in a distinct niche, with whom they engage actively and authentically.


Influencer engagement programmes are born of earned, not paid, relations. Using intelligence tools, we identify the right social influencers on the right channels to not only reach your target audiences, but to engage with them organically – just like via traditional media.


We don’t dictate what to create, because it's not authentic. And it doesn’t influence. We work with them, just like we work with journalists. Allowing you to target and generate greater awareness and a broader reach with an audience that may not otherwise be accessible. They, not brands, are the authority in this space.

We use a social media analytics and intelligence platform, to identify suitable target influencers to work with based upon their real, geography-specific reach and engagement metrics.

Like media relations, influencer relations success is based on an understanding of what the other party wants and needs to deliver consistent high-quality output for their audience.
Our team works closely with a number of trusted influencers and influencer talent management agencies. As a result, we know what we might expect to achieve via an earned-only collaboration and where a fee might better help achieve our objectives, and all importantly, what that fee should be.

As with every activity we undertake, success will be measured on the bespoke objectives we define up front in partnership with our clients.
Depending on the nature of the campaign, for influencer relations these might include number of collaborations, social reach of posts/impressions, engagements, estimated views, cost per engagement or trackable back-links.