Multipower – Muscles in HD

April 21, 2016
Performance Comms

The Challenge

  • Build awareness of Multipower and its new products within the UK’s fitness community
  • Grow its social media community
  • Drive sales

Fan Insight

  • Our research showed us that the majority (60%) of conversation about fitness on social media was done by sharing photos on Instagram while Twitter was the second most popular channel

Creative Solution

  • Identified 20 influencers on Twitter and Instagram to become the first group of brand ambassadors in the sports nutrition sector
  • Developed a range of activity including a branded photography session and a fitness selfie tutorial
  • Executed a targeted media relations and sampling campaign

The Results

Multipower Muscles in hd results

 

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