Blog: Technology.

As a car lover, sports enthusiast and inner geek, I am absolutely over the moon to be a part of Performance Communications and to announce the launch of our shiny new Technology division.  And what an exciting time to do it. Because emerging technology breakthroughs in fields such as artificial intelligence, the Internet of Things, […]

Peter Ganney describes the regional communications market as “highly competitive”, but says “the deck isn’t stacked against the ‘little guys’”. “When it comes to new business pitches, we usually find ourselves in the final stages up against the big global agencies and sometimes we win, sometimes we don’t. It can be a challenge for a […]

In 2016, our Future of the Sports Fan report identified eight key trends that would shape the next few years for fans – both the evolution of the fan experience and fan communities. Comprising interviews with rights holders, brands, academics and industry experts, the study was not designed as an exercise in future gazing but instead […]

[simple_slider arrows=”always” nav=”dots” transition=”slide” auto_rotation=”1″ fullscreen=”1″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_9.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_8.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_7.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2023/08/Renault-Zoe-Electric-Revolution-in-Dubai_6.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_5.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_4.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_3.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_2.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_1.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_10.jpg” alt=””] [/simple_slider] October saw the Middle East launch of the new all-electric Renault ZOE Long Range model – the first […]

2017, the year of the new iPhone, Animoji’s, Instagram’s ‘Paid Partnership’ tag and now, Twitter are trialling a 280 character limit. Twitter’s current limit is 140 (I mean, I’d be worried if you didn’t know that) but they have decided to double the characters so that we no longer feel “restrained” when trying to “cram […]

[simple_slider arrows=”hover” nav=”none” transition=”slide” auto_rotation=”1″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/09/Blog-Image-2.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/09/taylor-swift-album.jpg” alt=””] [simple_slide img=”” alt=””] [/simple_slider] In the digital age social media has come to act as a leading platform for our judgement of character. Whether it be your friends’ over enthusiastic use of hashtags or your mum’s irritating habit of commenting ‘LOL :p’ on […]

How many apps do you have on your phone? How many of them are for entertainment and how many are there to make your life a bit easier, be it for online shopping or helping you get from A to B? These days we live in a world where we can turn to our smartphones […]

In a bid to tackle the air quality crisis, the UK Government has recently announced plans to ban Internal Combustion Engine (ICE) vehicles by the year 2040. Doctors have now warned us that nitrogen oxide is causing as many as 40,000 premature deaths a year and, although nitrogen oxide is more than just an issue […]

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about the car’s ‘level 3’ autonomy capabilities. According to Audi, the new A8 will use more than a dozen sensors that will allow drivers to focus on other activities, such as watching movies on […]

In Zuckerberg’s never ending march to own and publish your every thought or feeling, he has made more updates to Facebook Live, which you are unlikely to have noticed is a bit of a big thing for Facebook at the moment as they continue their march to ‘own’ video, and in particular Live video. Anyway, […]

Last year was a particularly good one for eSports. Despite many sports industry stakeholders continuing to muse over whether gaming actually constitutes a sport, whether the new arrivals threatened to steal food from their table, and perhaps most importantly whether its meteoric rise represented a ticking time-bomb for future generations’ health, the eSports fraternity has […]

While basking with the rest of the nation in the glory of Team GB’s Olympic success in Rio (six golds in one day will take some beating), I noticed that Rio will be hosting an additional ‘Games’ this week in a sport that has pushed the boundaries of competition in recent years. Although the eGames […]

It’s been less than two weeks since the launch of the hottest new trend in the mobile gaming industry, and we’ve barely had time to catch our breath. Here at Performance Towers, the main thought has been this – where the hell did that come from? Within hours of launching in the US, Europe, and […]

(Image Courtesy RoboRace via Twitter) This week, the FIA unveiled the autonomous vehicle it intends to compete in its championship for driverless racing cars. Yes, you read that right. The Robocar – described as a ‘drone with downforce’ – will compete in the Roborace series, which will potentially act as a support race to the FIA […]

There’s no denying it – eSports are here, and they’re here in a big way. Working at a sports PR agency, I’ve been acutely aware of the growing popularity of eSports and the influence that it is increasingly having over our younger generation for a while now. There’s been no shortage of media coverage outlining […]

Launched in September 2011, Snapchat (in case you’ve been living in a cave for the last four years) is a social media tool that has taken the world by storm. With a company value currently between $10-$20 billion and seven billion views on the app per day, it’s hard to argue with its success. The […]

November saw a call to arms for the Performance Communications Middle East team in a campaign to launch one of the world’s bestselling first person shooter games, working in partnership with local retailer Red Entertainment The third edition of the Black Ops series was announced with a bang, based around a themed paintballing day attended […]

This week a driver in Hampton made the national press for eating a bowl of cereal whilst at the wheel – just a day before Jaguar Land Rover’s announcement of its new remote-controlled vehicle and hot on the heels of news that BMW will put driverless cars on the roads in China by the end […]

Have you noticed something a bit different about your Twitter timeline recently? Good news, you’re not the only one. The developers at Twitter have been busy creating an algorithm (fancy code that tries to predict your behaviour to you and I) that pushes popular posts into your timeline. The algorithm (currently in experimentation/Beta stage) looks […]

Having grown up in Leicester I can assure you that nothing really exciting tends to happen there. We have an elected mayor and are neither from the North or the South of England so the sense of pride isn’t overwhelming. The only good thing going for us is Kasabian, who are frankly Oasis wannabes and […]

From our last blog on disappearing car technology to the fresh tech that is transforming the way we communicate in our cars. Onboard Wi-Fi hotspots and connected infotainment systems allow us to stay in touch more easily than ever and the steady supply of press releases on the subject suggests this isn’t going to change. […]