Blog.

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

  With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

As the women’s football season draws to a close in England, and before the Women’s Euros kicks off, I wanted to look at how the main sponsors have activated their sponsorships. I started looking at Barclays and its title sponsorship of the Women’s Super League. But I couldn’t find any activations online or on social […]

In January 2022, TikTok announced its partnership with Six Nations Rugby, which included the Women’s Six Nations, Guinness Six Nations and Autumn Nations Series. The fact the women’s tournament is mentioned first in the press release is no accident. Not only was this an important landmark in women’s rugby – it was the first time […]

Ok so she didn’t make it two years in a row at the Grand National but that still doesn’t take away from what has been an amazing 12 months for Rachael Blackmore. Her Gold Cup win at Cheltenham unsurprisingly made headline news, turning the public’s attention away from recent scandals and allegations of bullying in […]

As March draws to a close and Twitter’s Gender Pay Gap Bot finally begins to recover, I wanted to take a look at the winners and losers of International Women’s Day from a sporting focus. The focus this year was #breakthebias and all across the world, companies jumped at the chance to promote just how […]

Given the challenges we’ve all faced over the last few years, both personally and professionally, how we look after our wellbeing in and out of work has been at the forefront of many people’s minds. While many of us have gone on our own personal journeys on this topic, companies up and down the country […]

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the last two weeks: […]

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive News Key industry stories from the last two weeks: […]

Women’s sport is in a pretty good place right now. Research from the Women’s Sport Trust estimates that more than 50m people will have watched some form of women’s sport in 2021, thanks in most part to The Hundred and WSL. That’s only set to grow in 2022. But what are the main events to […]

Against the odds, CES returned this year in person. Here are a selection of the highlights Autonomy, Robotics and Sustainability [row] [one_third] Autonomy Overview: Volvo will be conducting tests of its new “Ride Pilot” self-driving capability in California John Deere breaks new ground with self-driving tractors controlled from a phone Cadillac expanded its vision for […]

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the more interesting stories and campaigns from outside the automotive sector over the past two weeks.  Automotive news Key industry stories from the last two weeks: Motoring Ground-breaking new digital […]

Industry Snapshot, Automotive and Beyond This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the […]

Image credit: Nvidia It’s been four months since I last wrote about the metaverse in part one of this series. In that post I explored what the metaverse is, why the sudden hype and what the opportunities are for us as marketers. Since then, one of the world’s most powerful (and most controversial) brands has […]