Blog: Blog.

November saw a call to arms for the Performance Communications Middle East team in a campaign to launch one of the world’s bestselling first person shooter games, working in partnership with local retailer Red Entertainment The third edition of the Black Ops series was announced with a bang, based around a themed paintballing day attended […]

When the global head office of SAIC Motor, one of China’s largest automotive manufacturers, decided to make a big splash in the Middle East it turned to Performance Communications to help. With the big unveil of new models from both its MG and MAXUS brands taking place at the 2015 Dubai International Motor Show, the […]

As the new Aston Martin DB10 squeals onto the silver screen as James Bond’s latest runaround, it’s clear that the iconic car is as intrinsically linked to the suave British agent as a Vodka Martini that’s shaken not stirred. Nothing defines an individual better than their vehicle, and arguably nothing defines a movie or TV […]

September saw Social Media Week come to London. Like its fashion equivalent, that meant back to back shows, interspersed with panel discussions and sales pitches all heavy with buzzword bingo opportunities. Through the onslaught of stats and proclamations about the death and rebirth of social media, there were a number of interesting things to come […]

We have just been nominated for two awards at the Social Media Communications Awards for an Influencer campaign we delivered for our client Multipower. A sports nutrition company, they wanted to raise brand awareness and drive sales of their new product. We developed a campaign largely targeted at influencers. Influencers are becoming, well more influential […]

The always-on generation will continue their rise in prominence. As communications experts, we have to be able to adapt not only the content we create but also the technology we use to meet the ever more pressing needs and demands of this generation. Immersive Content: The way we communicate ideas has evolved, online we have […]

Here at Performance Towers, there have been ongoing discussions for several months (normally over a pint at the pub to be totally honest) on what constitutes a sport. This week, the same discussion is being had at the Royal Courts of Justice as they decide whether Sport England was right to deem that Bridge is […]

Working within the Sports Industry it is easy to become blasé about the number of privileged opportunities that our team is presented with to step inside the world of professional sport, be part of the action and gather invaluable behind-the-scenes insights. Our new ‘Inside the Ropes’ blog provides a regular outlet to share some of […]

For me, getting my first car was an exciting thought; however, it wasn’t until two years after I turned 17 that I was actually was motivated to learn to drive and get myself a car. Although I never put much thought into understanding why this was the case, it seemingly has become the norm for […]

Time to update that Instagram Strategy again! In a surprise move, Instagram have opened up the app to allow users to post landscape and portrait shots as well as the iconic square shot. They claim “the visual story you’re trying to tell should always come first, and we want to make it simple and fun […]

We’re just three weeks away from the Rugby World Cup on home soil and I couldn’t be more excited. Here’s a rundown of some key tournament trivia, a selection of the best games to watch out for and a look into some of the top sponsor activations we’ve seen ahead of the tournament. Some handy […]

Countdown to Rio 2016 Yesterday marked ‘one year to go’ until the Rio 2016 Olympic Games. Unless you’re interested in sport and actively keep up to date with sporting news, you might have missed it. All the hype of London 2012 has well and truly dissipated. I know it’s not a home Games but it’s […]

…And he drives it rather fast/Castles, farms and draughty barns/We go charging past. Inspired by the recent article from our good friends at Gear Patrol about the cars our Dad’s drove and how it informed our own automotive opinions, we thought we’d do a quick tour of the office and see if there was any […]

The Protein World Beach Body Ready saga finally drew to a close last month after the advertising watchdog cleared the supplement company from any wrongdoing. It’s a relief that sense has prevailed, given the advert didn’t actually ban anyone from going to the beach if they didn’t have abs of an Adonis. Ultimately the infamous […]

[quote align=”right” color=”#999999″]It’s a stark reminder of the power of the community/fan/Redditor.[/quote] Watching the current implosion of one of the world’s biggest communities Reddit, has been both cringe worthy to watch the botched handling of the changes being made, but also a stark reminder of the power of the community/fan/Redditor. I’m sure the seemingly sudden, […]

[quote align=”right” color=”#999999″]it was over 7,000km away but given the 2014 Men’s World Cup was over 8,000km away, distance can’t be blamed[/quote] If the Lionesses hadn’t got through to the semi-final, I think the FIFA women’s World Cup would have been and gone without anyone noticing it. I know it was over 7,000km away but […]

The latest Budget by Chancellor George Osborne is one of the biggest developments in vehicle excise duty (VED) for some time. Over the years there have been incremental, inflation-based rises in the price of VED, but nothing as big as this. The main positive to come from the announcement is the setting up of a […]

Utter the word ‘sponsorship’ in the Gulf and you’ll be met with a hearty laugh from those looking for it and a blank stare from those with the ability to provide it.[quote align=”right” color=”#999999″]Getting someone to give you money to pursue your weekend pastime is seen across the Gulf as a blag[/quote] Getting someone to […]

If you work in the motoring industry or are a fan of all things cars and motorsport, you can’t fail to know about the Goodwood Festival of Speed and its place in the automotive world. But, for the uninitiated, it probably seems a bit strange. Every summer, thousands of people descend on a stately home […]

When Bion Industrial, a Dubai-based heavy transport equipment manufacturer, decided to launch its brand new range of tipper trucks to media and VIPs this June, it turned to Performance Communications to help with PR’ing and running the event. Calling on its experience of working with brands such as Volvo Trucks and Renault Trucks, Performance immediately […]

This week a driver in Hampton made the national press for eating a bowl of cereal whilst at the wheel – just a day before Jaguar Land Rover’s announcement of its new remote-controlled vehicle and hot on the heels of news that BMW will put driverless cars on the roads in China by the end […]