Blog: Blog.

Summer is on the horizon, and there’s a whole raft of great work underway at Performance Comms. But with our clients hungry to push the needle, one of the greatest challenges facing a dynamic, growing agency is recruitment. How do you find the talent that will deliver the award-winning projects of the future? I think […]

I’ve never been so nervous in my life. I was standing there in red pen nine, ready to run, and the reality of it all hit me. I was actually about to run the London Marathon, THE London Marathon. I’ve always been in awe of the runners that take part. But never in a million […]

(Image Courtesy RoboRace via Twitter) This week, the FIA unveiled the autonomous vehicle it intends to compete in its championship for driverless racing cars. Yes, you read that right. The Robocar – described as a ‘drone with downforce’ – will compete in the Roborace series, which will potentially act as a support race to the FIA […]

Once again the subject of women in sport is all over the news. However although this piece looks at equality, it’s not about tennis. What I do want to look at is Asda’s recently announced sponsorship of the Tour de Yorkshire. In a shrewd move, the supermarket brand has decided to only sponsor the women’s […]

There’s no denying it – eSports are here, and they’re here in a big way. Working at a sports PR agency, I’ve been acutely aware of the growing popularity of eSports and the influence that it is increasingly having over our younger generation for a while now. There’s been no shortage of media coverage outlining […]

Every time I hear John Francome voice his opinion of the Victoria Pendleton ‘Switching Saddles’ project – such is the strength of his opposition to the idea and the publicity this brings, I wonder whether he is actually on the payroll of Betfair, its backers. For those who don’t yet know, ‘Switching Saddles’ will see […]

When Breitling does something, it doesn’t do it by halves. So when the Swiss luxury and aviation specialist watchmaker decided to get involved with the 2016 Abu Dhabi Aviation and Aerospace Week, the world’s largest high profile, dedicated aerospace and aviation week, there was never any chance of the brand opting for a low-key approach. […]

When I started my career back in 1994, the tools of the trade were a telephone, a fax machine and my brain. Press releases were printed on paper, sent by fax if deemed time sensitive or ‘stuffed’ into an envelope, franked and posted to arrive 1 or 2 days later. At the time, measuring the […]

2nd March 2016 – could this date be a watershed moment in rugby across the British and Irish isles? More than 70 doctors and medical academics have called for a ban on tackling in rugby matches played in schools in UK and Ireland, citing injuries such as “fractures, ligamentous tears, dislocated shoulders, spinal injuries and […]

The automotive landscape is a changing. The traditional industry motor shows at Detroit and Chicago have taken a back seat to rival events from the technology sector so far this year. The Consumer Electronics Show (CES) in January had car makers rushing to show off their hi-tech wares and now GSMA Mobile World Congress 2016, […]

A lot has been said about women playing sport but this post looks at women working in sport, specifically women in decision-making positions. The benefits of having women on company boards have been well documented: it’s frequently said that the financial crash wouldn’t have happened if more women were in decision-making positions. As well as […]

“We’re sorry” read the back page of Metro last week. The grovelling apology resulted from the proposed hike in ticket prices announced by Liverpool FC. The furore surfaced when Fenway Sports Group (FSG) – Liverpool’s owners – revealed highly controversial plans for a £77 matchday ticket in the redeveloped main stand and season tickets of […]

The Performance Communications Middle East team helped make a splash with the UAE media this month thanks to its efforts in supporting the official media launch and pre-season training for the world’s most intense international inshore racing championship, the Extreme Sailing Series (ESS). In its tenth year, the ESS brings together the best skippers on […]

The Super Bowl, which reaches its landmark 50th running on Sunday, Feb 7, has cemented its place as one of the biggest, most spectacular sporting events on the global calendar. While football (of the American version) hasn’t always been the pinnacle of sports in the US – until as recently as the mid-1950s, baseball and […]

The NBA hit one billion loops on Vine last month, becoming the first sporting organisation to do so. Even though I work at a sports PR agency, I have to admit that I’m not sure one billion Vine loops actually means anything especially as the number of loops keeps increasing even if no-one is watching […]

Launched in September 2011, Snapchat (in case you’ve been living in a cave for the last four years) is a social media tool that has taken the world by storm. With a company value currently between $10-$20 billion and seven billion views on the app per day, it’s hard to argue with its success. The […]

The Festival of Marketing took place at Tobacco Dock earlier this month. A meeting of marketers with over 200 speakers across 12 different stages, it promised to cover the hottest topics in marketing. Here are some of the subjects we found the most interesting. And one we didn’t. Live streaming As expected, there was a […]

The Future of Sportswear? Technology has always been evident in sportswear. From Nike’s Air trainers to Speedo’s FASTSKIN Racing System, athletes have benefited from these advances in technology to help them become faster, stronger, better. Recent years have seen a growing popularity in ‘wearables’ where both clothes and accessories feature various forms of technology. The […]

Our November newsletter brings you highlights from the Festival of Marketing, a review of limited edition products, a glimpse into wearables and absolutely no Christmas-related stories at all. Festival of Marketing Live streaming, social responsibility, Alan Sugar and astronaut Chris Hadfield. Read our highlights – and lowlights – of the Festival. Future of Sportswear? How […]

This month, we’ve worked with Masterati to help them launch a limited edition Maserati Cipollini BOND road bike. For those of you who know nothing about cycling, this is an expensive bike – it would normally cost around £4,500 but on this occasion, the one-off item is being auctioned and all proceeds will go to […]

Now I’m fairly opinionated at the best of times, and often on topics that I’m perhaps not qualified to comment. But for this blog, How to Pitch a Blogger I think I’m pretty well placed. Why? Well, because at the moment I sit on both sides of the fence. 2015 has been a good year, […]