Blog: Blog.

People who know me know that I’m a firm advocate of Plain English. Of telling it like it is in the simplest terms. As someone in a communications role, you’d think it was a given that I and everyone in my profession are adept in communicating clearly, succinctly and with the maximum of impact. Not […]

As a sports fan, I was disappointed, but probably not surprised, to read about some more underwhelming viewing figures uncovered for the new BT Sport channels. Launched to considerable fanfare, the new channels have already served to shake things up across the marketplace (Sky Sports looks very on its game right now) and I’ve been […]

Within the buoyant atmosphere of national pride and success at the end of the London Games it would have been understandable to assume that winning Olympic gold on home soil would lead successful Team GB athletes to a pot of gold and financial stability. New sponsors streaming out of the woodwork, jumping on the bandwagon […]

2013 will provide the biggest ever year of Ashes cricket. Five test matches in England will be swiftly followed by an Ashes tour down under to save another draining Ashes/World Cup tour of epic proportions. That is ten test matches in six months between 10th July and 2nd January. Will this timeline ensure over exposure […]

While the NFL draft normally passes with barely a ripple of noise amongst the British media three deals have made the hacks from Blighty sit up and take notice. Menelik Watson hails from the mean streets of Manchester with a life story that has Hollywood script writers buzzing and was drafted in round two by […]

When David Cameron condemned Suarez for Bitegate, with a reminder that he is a ‘role model’, it brought again to the fore the obligation we impose upon modern sports stars, and in particular footballers, to display model behaviour for the country’s youngsters. Is it a fair one? To my mind, there is no question that […]

Each year the great and good and the social media “gurus” predict trends for 2013. The big one this year apparently will be Content Marketing. This ‘ground-breaking’ new trend is so radical that it will change the way you do PR, marketing and any of the other 4P’s… Sounds exciting and something I should be […]

After a record 2012 for Bentley in the Middle East, a flying start to the New Year was a must, and the regional launch of the New Continental GT Speed was just the way to keep the momentum going for the British manufacturer. The launch event started with four days in the United Arab Emirates, […]

Penguins and pandas…Not the scariest of animals I’ll grant you, but the less reputable SEO ‘specialists’ across the world are cowering behind their computer screens. Of course, we aren’t talking about actual penguins and pandas here, merely the updating of the Google algorithm used to decide which page should show up first in search engine […]

For the eagle eyed amongst you, you may have noticed that Google has updated the display of images in the Google Image search. Looks nice, but what’s that got to do with me? You’re right, this is a nice update for consumers but for website owners it may have a negative impact on traffic. Previously, […]

Content…If your agency tells you need they need to create content for your website or Facebook, whats the first thing that comes to mind? Probably how much is this going to cost me…? But content doesn’t have to cost the earth. As ever in life, a simple idea executed well can have a big impact. […]

Did you know you can now add a link to your website from within a video on YouTube? This means you can allow viewers of your latest stunt, viral or PR created promotional video to click through to an external website. We could do that already couldn’t we? Previously, channel owners could add an annotation […]

The big guns of the Middle East automotive industry were in attendance at this year’s Middle East Motor Awards at the Sharjah Expo Centre. And while the headlines were rightly taken by the winning models, there was plenty to celebrate for Performance Communications, which saw its clients walk away with three category wins as well […]

Ducati. the high performance bike gurus, are making their presence known in the Middle East, and with some style. The flagship Abu Dhabi showroom was launched on Saturday the 8th of September by none other than three-time World Superbike Champion, Troy Bayliss in front of VIP’s, media and fans. Troy cut the ribbon to announce […]

Two of the world’s leading premium car manufacturers, McLaren Automotive and Bentley Motors, came together at the end of May for a joint media event to launch their new showrooms in Jeddah, the historic Saudi city of the Red Sea. Both showrooms are run by Al Ghassan Motors, the retailer for both brands in Saudi […]

For the 22nd year running, from 30 March – 6 April, the UAE saw a number of International and local rally drivers head out from the Yas Marina Circuit to the beautiful Empty Quarter in the Liwa desert for the Abu Dhabi Desert Challenge. Over 120 competitors took part, on bikes, in cars and in […]

PPR Middle East client, Oryx Racing had a rollercoaster start to its first race of the 2012 Grand-Am Rolex Sports Car Series at Daytona. After experiencing a number of early technical issues with its Audi R8 GRAND-AM, the team recovered strongly to finish 32nd out of 44, competing against some of the world’s top racing […]

Bentley Motors unveiled its stunning new Continental GTC at the Qatar Motor Show on the 23rd of January. With the Middle East being one of the most important markets for luxury vehicles in the world, and Qatar being the third largest market in the Middle East, the Qatar Motor Show was a great opportunity for […]

With the Middle East ‘winter season’ in full swing, Bentley Motors hosted an exclusive, four day customer and media drive event at the stunning Yas Marina Circuit. Guests were treated to a complete track, sea and air experience. Not only were a range of the latest Bentley models available to be driven around the circuit, […]

McLaren Automotive launched its flagship Middle East showroom in Dubai, marking the arrival of the MP4-12C in the region. The event was attended by VIP guests and senior executives from both McLaren Automotive and the dealer, Al Habtoor Motors, but the highlight of the night saw  2008 Formula 1 Champion Lewis Hamilton drive arrive on […]

Oryx Racing may have failed to finish the final race of the season, the Petit Le Mans in Georgia, but any disappointment soon gave way to pride at what has been an astonishing debut season in the American Le Mans Series (ALMS) for the UAE-based team. Emirati driver, Humaid Al Masaood and his team can […]