The Challenge
Saucony was launching a new shoe, the Kinvara 5, aimed at the serious runner.
To coincide with the build-up to the London Marathon, Saucony opened a pop-up shop in Neal Street, Covent Garden.
Our challenge was to drive footfall to the shop, boost sales of the Kinvara 5 London Limited Edition and create social buzz for Saucony during peak marathon season.
Our insight was that the appetite for training/prep tips at marathon time is insatiable.
The Solution
The creative solution was to organise the ‘Run Lounge Live’ lunchtime & evening runs from the shop, followed by Q&As.
Creative social media activity including Vine media & influencer invites, competitions and discounts.
An influencer programme and bespoke run routes worked alongside media partnerships with Run 247 and Women’s & Men’s Running.
The Results
Results included:
- x45 pairs of trainers sold
- x21 media & influencers at launch event
- x23 print coverage
- 230,000+ Twitter reach
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