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Cooper Tires

Reaction Challenge

The Brief.

  • Increase Cooper Tires’ brand recognition within the football market, via their sponsorship of Arsenal
  • Engage consumers with no advertising spend

Insight

  • Fans want to see their players in action, trying new things within a footballing remit
  • Seeing how accurate pro players are under pressure is thrilling and engaging to watch

Creative

  • Similar to the reaction game ‘Batak’, we created a structure that featured the product and fitted within a football goal to test Arsenal players’ accuracy and reactions under pressure

Our Solution

Content

  • Video & image content of players taking on the challenge
  • Imagery for social media and inclusion within press release

Delivery

  • Sport & front-end news delivery
  • Influencers invited on-site to try the challenge & share on social media

Total Reach

9.4m

Coverage

41+ Articles

Organic views

5.3m

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