The Brief.
Support DS Automobiles to launch the DS 3 Connected Chic model sales funnel & showcase the brand’s advanced technology and connectivity features.
55% of the target audience use contactless payment when shopping
The Response.
Non-commercial partnership with bPay by Barclaycard to launch the UK’s first contactless payment car key.
A unique 2 in 1 solution that also provided a platform to celebrate bPay 10th Anniversary.
The Results.
Over 200+ pieces of coverage, 65 test drives and 6 direct attributable sales.
Adoption of the Contactless Car Key in other DS Automobiles markets.
It is now a product.
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