Securing your social channels

Performance Communications | أغسطس 18, 2021

Blog +

We’ve recently heard of a couple of incidents involving our clients’ dealers social pages being stolen by hackers and used to spam people, or even just passwords forgotten and access lost. You’ve worked hard to build up your Facebook, Twitter and Instagram channels so it’s worth taking a little time to make sure you follow a few simple tips to secure them

1 – Get a decent password

Don’t go with “Password123″ or “Tiger900”. They are easily guessable by the machines that hackers use to guess passwords. Most browsers these days offer the option to suggest much more unique and therefore secure passwords, use that functionality or follow this advice from Google about creating a longer more unique password

2 – Switch on two-factor authentication

This is becoming an increasingly common way of securing access to your online accounts and it’s one that you should take advantage of. What it means is that as well as requiring the password, a second code is also needed to log in. That code is generated at the time you are attempting to log in, this is typically texted to a pre-designated mobile phone, or some people have an app on their phone called Google Authenticator which generates a time-sensitive code for you to use. Make sure you switch this on for you, and anyone that accesses your business account. More details on how to enable it can be found here for Facebook and Instagram, and here for Twitter.

3 – Take the time to see who has access to your page

Over time, we allow different team members or people we are working with on projects to have access to our pages. It makes sense at the time but sometimes we forget that those people still have access. Think of those people as doors to your vault. It may not be a problem, but each door is a potential weakness. Requiring two-factor authentication for everyone that accesses your page will help, but if you don’t do that then you are relying on everyone keeping their own social accounts as secure as yours – not advisable. So just double check that everyone that has access still needs access.

While you’re in there, take the time to check the page roles and permissions. You will want to have two page admins so that if you get locked out, then somebody else you trust can still get in, but nobody else should be an admin.

4 – Set up trusted contacts

If there’s nobody in the business that you feel comfortable with giving admin access to, then you can set up trusted contacts who can help you regain access to your account if you are ever locked out. They can send you a recovery code with a URL that will help you get back in. More details can be found here
If you are in any doubt about whether your account has been hacked, report it here – facebook.com/hacked

If you want any more advice on helping your brand navigate these and other new digital challenges, get in touch

Andy

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself… Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]