PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
+971 (0) 4551 5472

Website version

Fan Hub – August 2015

Performance Communications Author Image Performance Communications | أغسطس 26, 2015

Welcome to the second issue of the Performance Communications newsletter. We hope to inspire and excite you with the latest news from the world of sports and cars.

Rugby World Cup

We start with the Rugby World Cup. With around three weeks to go, we provide a ‘Bluffer’s Guide‘ highlighting the key matches and looking at some recent sponsor activity.

If you’re still not excited, then check out these top rugby stunts from over the years. Want to see a rugby player race against a jumbo jet? Of course you do.

The Lexus Hoverboard

The advert may have premiered in July but this month, Lexus finally revealed the technology behind its Hoverboard advert. Unfortunately, it’s unlikely to be in a shop near you anytime soon.

 

Fuel Station of the Future

This month, we launched Nissan’s partnership with architects Foster & Partners to create the Fuel Station of the Future, focusing on the needs of drivers of electric vehicles.

Technology from Taiwan

Continuing on the car theme, this story comes from Taiwan. Used car dealer, Kagulu, used a moving price scanner (i.e. a truck) that told drivers, on the spot, how much their car was worth.

[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=XurAdVqyeqg&feature=youtu.be[/youtube]

Star Wars

Some might say, we’ve saved the best for last. It’s neither sports nor cars but this advert from US company Target is all about the fans. Star Wars fans.

 


Related stories.

Formula 1 can’t rely on off-track drama to maintain its stellar rise

When Liberty Media bought F1 in 2017, it promised to grow the sport, enhance the racing experience and add new dimensions. So how has it gone? Well, the 24-race calendar last year was a record, as was the 6.5m live attendees at these races. Drive To Survive, the sport’s behind-the-scenes Netflix docuseries, has become a […]

Should You Still Use Hashtags on Social Media?

This question comes up a lot when discussing social media strategy: Should we include hashtags? The Origins of Hashtags Hashtags were originally designed to group conversations on social platforms, making it easier for people to follow specific topics. If you were into motorcycles, searching for #Motorcycles would bring up relevant discussions. They were a simple […]

MOTD Vs Changing viewing habits

I used to be a Match of the Day devotee, but the appeal is unfortunately waning. Yes, Sunderland AFC have been absent for 7 (seven) seasons, but I can’t remember the last time I tuned in for a full episode and with viewing figures down year-on-year (just 2.7 million earlier in January), this national institution […]

Be Bold.

It’s time to come off the fence:


Message us

.