PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
+971 (0) 4551 5472

Website version

Autonomous vehicle software leader, Oxbotica appoints Performance for integrated communications programme

Performance Communications Author Image Performance Communications | سبتمبر 8, 2019

Following the launch of its Technology division last Summer, Performance Communications has been appointed by Oxbotica, a leader in autonomous vehicle software, to handle its integrated Marketing and Communications programme.

Since it was founded out of Academia in 2014, Oxbotica has really put the UK on the map at the forefront of self-driving vehicle development. In the last twelve months, the team has expanded from 80 to over 170 and has attracted the attention of a number of major global players including ZF, Navtech and Cisco. Its software is being used all around the world today, helping to drive efficiencies for major fleet operators, as well as delivering greater safety and productivity.

Performance Communications has a rich background in the autonomous vehicle space having supported Jaguar Land Rover in completing the first self-driving lap of one of the UK’s most challenging road layouts and Citroën in bringing its vision of future mobility to life at a media showcase for the Ami One and 19_19 concept vehicles.

Recent hire Jamie Ivory, Head of Technology, brings solid industry experience to the team having worked with a number of AV ecosystem players including global technology providers (Aptiv), software leaders (VMware), and networking giants (Ciena). It leaves the agency better placed than ever before to help technology clients engage new communities, and prepare for the future.

Performance Communications has been brought in to support Oxbotica with everything from strategic planning and commercial support, to influencer relations and social media management as the business sets its sights on the global commercial deployment of its autonomy-ready software solutions


Related stories.

Formula 1 can’t rely on off-track drama to maintain its stellar rise

When Liberty Media bought F1 in 2017, it promised to grow the sport, enhance the racing experience and add new dimensions. So how has it gone? Well, the 24-race calendar last year was a record, as was the 6.5m live attendees at these races. Drive To Survive, the sport’s behind-the-scenes Netflix docuseries, has become a […]

Should You Still Use Hashtags on Social Media?

This question comes up a lot when discussing social media strategy: Should we include hashtags? The Origins of Hashtags Hashtags were originally designed to group conversations on social platforms, making it easier for people to follow specific topics. If you were into motorcycles, searching for #Motorcycles would bring up relevant discussions. They were a simple […]

MOTD Vs Changing viewing habits

I used to be a Match of the Day devotee, but the appeal is unfortunately waning. Yes, Sunderland AFC have been absent for 7 (seven) seasons, but I can’t remember the last time I tuned in for a full episode and with viewing figures down year-on-year (just 2.7 million earlier in January), this national institution […]

Be Bold.

It’s time to come off the fence:


Message us

We will only use your data to respond to this specific enquiry, and subject to your approval store it for future use as outlined within our Privacy Policy.