Automotive Industry News – 22nd October

A recent study by AIVO says citations are noise. Run the same prompts three times, and it reports that the cited sources change 95.8% of the time. They then go on to identify that the brand recommended (after multiple follow-up questions) changes only 14.6% of the time. The implication is that brands measuring how they […]

Most brands don’t. We looked at 62k AI answers to car-buying questions across ChatGPT, Gemini, Perplexity and Google AI Overview in the last three months. A few things stood out: • Manufacturers’ own sites are just 6.2% of what AI cites. Media, dealers, leasing sites and forums make up the rest. • Within that small […]

When you think of influencer brand collaborations, you probably think of Instagram, right? Take it back to the noughties, when bloggers were busy building followings and communities around fashion, food, lifestyle and more. Brands quickly took note of their unique, authentic voices and the relationships they had built with their audiences – offering an alternative […]

Reddit is the only forum that really registers (72% of forum citations over the last month) for AI tools, but it’s still a small slice: only about 6% of AI answers cite it. So, what pulls it in? Three question themes lead: practicality, reliability and electric. Together, they account for 37% of all Reddit citations. […]

Ten years ago, our Future of the Sports Fan report highlighted how fans had increasingly high expectations of the live sporting experience. Today, Arsenal’s plans to modernise the Emirates Stadium shows just how seriously some clubs are taking that challenge a decade on. Despite being only 20 years old, the stadium is set for upgrades […]

According to Engine Room, the RAC editorial pages are the fifth-most cited domain in AI search with the likes of ChatGPT, Gemini, Google AIO and Perplexity behind CarWow, What Car?, Auto Express and YouTube. This year saw the launch of the RAC New Car Awards. So how did this impact its AI visibility? RAC announced […]

AI search is now the top of the funnel for car sales. Rather than a page of links and magazines off the shelves, car buyers are asking ChatGPT. And those clicking through from AI are four times more likely to convert. It means understanding how you’re appearing on AI platforms, such as ChatGPT, Perplexity, Gemini and […]

We know that online search is changing as car buyers switch to AI over traditional search engines when researching their next vehicle. So what makes ChatGPT and other LLMs surface one car brand over another? The answer starts with consistency. A consistent brand voice across every digital touchpoint – your own digital content, social media channels […]