PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
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Sport

The power of sport to excite and unite is unparalleled

Reaching fans through sport

Whilst the convenience of streaming means the world of entertainment becomes increasingly fragmented, live sport grows ever-more significant as one of the only remaining sources of water-cooler moments.

As sports fans and sports PR specialists, we understand better than anyone sport’s unique ability to drive fandom, excite audiences and provide a platform for effective brand communications.

Our sporting passion combined with an insight-led approach drives our creativity to deliver both brand awareness and commercial results across a range of both mainstream and niche sports.

We are experts in devising and delivering creative sports PR campaigns, generating consistently memorable content to maximise sporting partnerships, and amplifying that content across both traditional and social media.

“ The Performance and WH Sports teams have consistently combined to identify the best sporting partner opportunities for CopyBet and leverage maximum value from them. Their creation of engaging, creative content has both helped generate significant media coverage and raised the profile of our brand. ”

Anton Ivanov, Business Development Director, COPYBET

“ La Dolce Vita Guide was more than just a campaign. It creatively cemented the brand’s reason for being. Performance didn’t just do a good job launching it, they did a GREAT job. ”

Damien Dally, Managing Director, FIAT UK

“ Our partnership with the Performance Communication team, a perfect blend of execution and network, has been a game-changer for our brand's long-term growth. We've had the pleasure of collaborating on various initiatives, all of which have delivered results that surpassed our expectations. I strongly recommend them to companies aiming to boost their brand and identity rapidly. ”

Junaid Bukhari, Marketing Director, MG Motor Middle East

“ Working with the Performance Comms team has been a great pleasure. They are always ready for any challenge and provide outstanding support with great ideas. It's a fun team full of talented individuals who bring creativity and expertise to every project. Their dedication and enthusiasm make collaboration both productive and enjoyable. I am very thankful for their excellent support and passion. ”

Maryna Slichna, PR Manager, Audi Middle East

“ The Jeep and Ordnance Survey campaign was absolutely bang on for our brand. A great idea that was a PR-led integrated campaign that has had a genuine business impact. ”

Krystyna Perry, Head of PR, Alfa Romeo, DS Automobiles and JEEP

“ Working with the team at Performance Comms has been a real eye opener, the level of strategic direction they have been able to offer has helped redefine our local approach in social and their in-depth knowledge of the creator space has allowed us to work with people we would not have considered or had access to – with great results!  ”

James Dimmock, Social Media & Influencer Manager, MICHELIN

“ The team at Performance Comms consistently deliver great results that make a difference. Our network of sales partners can attribute sales directly to coverage they secure.  ”

Jordan Gibbons, Senior Communications Manager, NORTON MOTORCYCLES

“ We first worked with Performance for the Dubai debut of SailGP and, when it was clear we were returning for a second year, we didn't hesitate for who we would work with again. Performance Comms' knowledge of the market, key stakeholders and the media, as well as how quickly they got up to speed with our brand, was impressive. And, working with them on the ground at the Dubai Sail Grand Prix really felt like we were just working with an extension of our team. Every client’s agency dream! ”

Sacha Kemp, Communications Director, SAILGP

“ Quite simply, I not only looked to them for their wise counsel, but they were truly an extension of my team, and their support over the many years together was invaluable. ”

Anna Angelini, Former Head of Press & Public Relations, Maserati & Alfa Romeo

“ Performance Communications has become a trusted partner for British Racing’s Horse Welfare Board team. For the sport’s inaugural Thoroughbred Census they played a central role in project co-ordination, industry stakeholder engagement, and the generation of creative assets and media coverage. ”

Gabi Whitfield, Head of Welfare Communications, GREAT BRITISH RACING

“ I’ve worked with Performance Comms on several significant projects in recent years. Those projects required an enormous amount of creativity combined with a spirit of “let’s do something that’s never been done before”; and they always made it happen – and superbly.  ”

Neil Reeve, Manager, Product Comms, NISSAN EUROPE

“ I would like to express my sincere gratitude to Performance Communications for their work on the Rally Jameel project. I highly recommend Performance Communications for their professionalism, expertise, and commitment to their work. ”

Abdulaziz Al Homieed, (Former) PR & Media Relations General Manager, RALLY JAMEEL (Saudi Arabia)

Our Sport work.

Fiat Professional

Tradesman Trials

CUPRA

Adam Peaty Ambassadorship

Skoda

Cycling Academy

Horse Welfare Board

Thoroughbred Census

CopyBet

QPR Sponsorship Activation

Our services

PR.

Our suite of services has grown considerably over recent years, but PR remains the cornerstone of our business.

Brand & Strategy.

Our depth of specialism provides valuable insight, which delivers a robust foundation for strategic brand communication.

Branded Content.

We create engaging, authentic branded content for your owned, earned and paid-for channels. From simple videos to cinematic moments.

Social Media.

With new user behaviours, evolving consumer habits and new generations of social media users, social media strategy has never been more dynamic.

Influencers.

The most effective influencer engagement programmes are born of earned, not paid, relations.

Paid Social.

Paid social is an indispensable tool in communications strategy to help deliver on campaign goals.

Partnerships.

A well-considered brand partnership can build equity for your brand, engage stakeholders and bring commercial opportunities.

Events.

Transformational events, aimed either at media or directly at prospects, are a crucial part of your PR armoury.

Be Bold.

It’s time to come off the fence:


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