The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Engine Room

AI search visibility and content agent
engineered for the car industry 

The way we search is changing. Fast. The car buying journey is changing.

Almost half of adults now use AI to search and 85 per cent of sources cited by LLMs are earned media and third party experts. 

This is leading to a 35 to 40 per cent drop in traffic with a sharp decline in CTR as zero-click AI answer become the norm. 

And yet AI traffic is 4.4 times more likely to convert. 

It’s time to think differently about how your brand ranks… 

How does it work

We offer a three-stage tiered approach to AI visibility, from top of funnel unbranded through to topic or campaign-focused visibility.

We monitor every car brand in the UK across the 12 most common themes, 600 prompts per month and the four biggest LLMs.

All-view: Unbranded

A unique like-for-like comparison allowing brands to analyse performance vs competitor set and the whole market

Your-view: Branded

Customisable branded prompts to measure visibility against business plans and BAU marketing spend

Your-view: Campaign

Campaign branded prompts to monitor, analyse and measure short-term issues, brand reputation or product launches

What we analyse and measure 

Analyse

  • Visibility of your brand
  • Compare against up to five other brands
  • Filter by selected Themes (e.g. Electric, Family)
  • Product vs competitor set analysis
  • Product visibility in selected Themes
  • Monthly reports on what you monitor

 

Measure

  • Sentiment
  • Brand mentions
  • Product mentions
  • Share of Voice
  • Brand vs competitor visibility
  • Product vs competitor visibility
  • Named LLM visibility

What level of detail can we see?

  • The most cited pages for themes and prompts
  • The media and sources that drive the most citations
  • Your brand website content performance
  • YouTube channels sourced
  • Where your product or brand is ranked in recommendations
  • And so much more…

Our suite of AI tools

AI Press Release Optimiser

 

Recency is a key LLM signal. Our tool turns press releases into AI-optimised on-page content.

It provides automated optimisation, AI Readiness scoring (before and after) and JSON-LD Schema generation.

AI Article Generator

Long-form GEO content based on gap analysis of current top-cited pages as part of targeted content strategies.

Built-in Brand Tone of Voice, theme and prompt driven, with multi-LLM test capability.

Drop us a line if you’d like to see the power of the Engine Room for yourself.

 

Be Bold.

It’s time to come off the fence:


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