Blog: Sport.

As a sports fan, I was disappointed, but probably not surprised, to read about some more underwhelming viewing figures uncovered for the new BT Sport channels. Launched to considerable fanfare, the new channels have already served to shake things up across the marketplace (Sky Sports looks very on its game right now) and I’ve been […]

Within the buoyant atmosphere of national pride and success at the end of the London Games it would have been understandable to assume that winning Olympic gold on home soil would lead successful Team GB athletes to a pot of gold and financial stability. New sponsors streaming out of the woodwork, jumping on the bandwagon […]

2013 will provide the biggest ever year of Ashes cricket. Five test matches in England will be swiftly followed by an Ashes tour down under to save another draining Ashes/World Cup tour of epic proportions. That is ten test matches in six months between 10th July and 2nd January. Will this timeline ensure over exposure […]

While the NFL draft normally passes with barely a ripple of noise amongst the British media three deals have made the hacks from Blighty sit up and take notice. Menelik Watson hails from the mean streets of Manchester with a life story that has Hollywood script writers buzzing and was drafted in round two by […]

When David Cameron condemned Suarez for Bitegate, with a reminder that he is a ‘role model’, it brought again to the fore the obligation we impose upon modern sports stars, and in particular footballers, to display model behaviour for the country’s youngsters. Is it a fair one? To my mind, there is no question that […]

PPR Middle East client, Oryx Racing had a rollercoaster start to its first race of the 2012 Grand-Am Rolex Sports Car Series at Daytona. After experiencing a number of early technical issues with its Audi R8 GRAND-AM, the team recovered strongly to finish 32nd out of 44, competing against some of the world’s top racing […]

Oryx Racing may have failed to finish the final race of the season, the Petit Le Mans in Georgia, but any disappointment soon gave way to pride at what has been an astonishing debut season in the American Le Mans Series (ALMS) for the UAE-based team. Emirati driver, Humaid Al Masaood and his team can […]