Blog: Sport.

The sponsors of Brazil 2014 have had a field day, well a month of field days to be exact. The success of the World Cup is unprecedented. Brazil provided everything that football fans and sponsors crave. Inside and outside of the grounds the atmosphere was electric; there have been fantastic matches and goals, plenty of […]

Occasionally you come across a truly inspirational campaign. This campaign changes perceptions of football fans, from hooligans to heroes – It is true Fan Power. Concerned about the lack of organ donors across the country, a Brazilian football club decided to do something about it. Harnessing the power of their fans and proving once and […]

Digital now provides the opportunity for every sport to stream its best action live, but the amount of TV-time a sport receives remains the single biggest factor in driving coverage and discussion across other media and online. The fact that the FA’s recently re-launched Women’s Super League includes a deal with BT Sport to show […]

Football dominates the sponsorship landscape and according to Deloitte’s 2012/13 annual report, revenues for the top 20 clubs totalled a whopping £5.4 billion last season. Manchester United boast the best revenue profile in the U.K (£363million per annum) and therefore act as a perfect case study as to why football (& sport in general) is […]

In an age where a footballer diving to deceive a referee is almost expected it was refreshing to see the exploits of a German footballer over the weekend. Aaron Hunt, captain of Werder Bremen, completed a dive in the penalty area that Tom Daley would have been proud of and the referee duly awarded the […]

With the tide of pre-event negativity that was threatening to overshadow The World’s Most Expensive Games in Olympic History™, Performance Communications took a daily look at what UK-based fans were thinking, saying and feeling as the action at Sochi unfolded. The stakes were high. In fact never higher, as Putin’s administration emphatically embraced world sport […]

Ask anyone what image pops into their head when you mention figure skating and I’m confident that sequined skirts, splits and acrobatics would be the first to appear, something 2014’s Winter Olympics of Sochi have dazzled us with. As a former cheerleader myself the parallels to cheerleading are obvious and so it got me thinking, […]

The 2014 Winter Olympiad gets under way today in Sochi. Given the amount of pre-event negativity that has accumulated in the build-up – spearheaded by gay rights, terrorist threat, exorbitant spend, climate suitability, venue readiness… – we thought it would be fun to follow the Games day-by-day and see how sentiment evolves as the action […]

Formula One has a long-established status as the ‘pinnacle’ of motorsport. It’s the top goal for many young go-karters and junior racers, but the more I think about it, the more I wonder…is it? Is it really? This isn’t about jumping on the bandwagon and complaining about Sebastian Vettel and Red Bull’s dominance in recent […]

Following the apparent absence of fan opinion from last month’s Zoopla hoopla, it was refreshing to see the Leeds United fans in full angry voice this weekend, to see club sponsors getting behind these fans, and to see their combined protests bring about immediate action at the club. Never the quietest collective, the Leeds United […]

As I’m sure you are aware the Super Bowl takes place this weekend, a one of a kind sporting event with 110% American razzmatazz. The hype has been gathering at increasing speed over the last two weeks and aside from Tuesday’s Super Bowl media day the talk seems to be about anything but Sunday’s game: […]

In the last 10 years or so, British Boxing has been labelled both boring and laborious by fight fans across not just Britain, but the world. Yes the likes of Hatton, Haye, Khan and Calzaghe excited at times, all four of whom providing their fans money can’t buy moments, but do these memories stack up […]

The 2014 Formula 1 season is already fast approaching and Pirelli has, this week, signed a new, three-year deal to supply the championship. In amongst the pre-season chat about drivers, teams and new 2014-spec cars, tyres will likely be the next-biggest topic of conversation, despite being, on the face of it, a pretty dull topic […]

As it does every January, the Detroit Motor Show has been grabbing the automotive headlines, but this year it’s not the big shiny American machines in the limelight, it’s a lady called Mary Barra. GM announced in December that they have appointed a new boss and that this new boss was…wait for it… a woman. […]

Following the recent World Cup draw, which saw Belgium secure a favourable set of venues and adversaries for the qualifying group stage at next summer’s global football show-down, could we now be looking at a dream ending for this fantastic football story? At Performance we hope so. As an agency of fans, focused upon developing […]

With 2014 just around the corner, Brazil is soon to be at the centre of the world’s attention with the most successful national team in World Cup history hosting one of the most eagerly anticipated tournaments in years. The world’s greatest players will be on show and Brazil has promised a party. The country has […]

With stump mics detecting an increasingly feisty on-the-field battle between the Aussies and ‘the Poms’ during the last test, we took the temperature of the two nations’  fans off-the-field, to see how the sporting sledging has translated into online chat. The hat-trick of England v Australia sporting head-to-heads over the past month, in Rugby League […]

Nominees for the BBC’s Sports Personality of the Year 2013 have been announced and yet again, the list causes a lot of chatter. Who should and who shouldn’t be included, what sports are not represented* and where are all the women? ‘Sexist’, ‘sportist’ and ‘elitist’ are all words that have been associated with this year’s […]

You could almost hear the chorus of groans when English cricket lovers woke up this morning, checking the score with excited anticipation. It had all started so well after all, then an unexpected collapse of epic proportions. Let’s hope we’re not heading to the bad old days, surely we will bounce back, won’t we?* One […]

Attending the latest Sport Industry Breakfast brought home exactly how lucky I am both to work in the British sports industry and to be a sports fan in this country. The panel* consisted of leading figures from British Sport, each of which is in the process of organising a high profile global sporting event on […]

The convergence of sport and business accelerated last week when a San Francisco-based company, Fantex announced an Initial Public Offering allowing members of the public to buy a stake in the future earnings of a current NFL star. The company will issue a million shares in Arian Foster, a running back with the Houston Texans, […]