Blog: Automotive.

I would not be the first to predict the demise of the conventional motor show as we know it. Years have passed since the UK’s own flagship new car event fell by the wayside never to be properly replaced, and excitement levels at the remaining landmark shows don’t perhaps hit the highs of previous events. […]

What’s the point of all the silly gadgets and OTT designs on concept vehicles? All we really need are cost-saving and environment-rescuing innovations, right? But wait; concept cars are designed to look ‘sick’ (in a good way) as well as slick and therefore attract the opposite sex. This is very important too. This is the […]

The 2014 Formula 1 season is already fast approaching and Pirelli has, this week, signed a new, three-year deal to supply the championship. In amongst the pre-season chat about drivers, teams and new 2014-spec cars, tyres will likely be the next-biggest topic of conversation, despite being, on the face of it, a pretty dull topic […]

Samsung Group has filed for a patent for electric vehicle technology. The patent covers technology and parts that can be used in electric vehicles. Although they insist this doesn’t mean they intend to enter the EV (Electric Vehicle) market, what does it mean? You could argue that a company like Samsung files hundreds of patents […]

Twelve years ago, Charlie and I decided to start an agency called Performance PR. We had a business plan. We wanted to do the two things that we were passionate about – cars and sport. And we wanted to have fun along the way. Nearly 4,400 days later, a lot has changed. Regional newspapers are […]

The computer and video games industry is currently one of the fastest growing sectors in popular history. No longer the preserve of unkempt teenagers from across the world, keen on wasting away a few hours in the company of present or indeed virtual friends, it is now a multi-billion pound Industry. Giving the traditional entertainment […]

As it’s Friday afternoon and the office has an ‘end of the week’ vibe going on, I’m keeping today’s blog post light reading. As all PROs know, video can be a powerful tool for getting a message across to consumers and YouTube is a dream platform for getting your bit of brand content out to […]

After a record 2012 for Bentley in the Middle East, a flying start to the New Year was a must, and the regional launch of the New Continental GT Speed was just the way to keep the momentum going for the British manufacturer. The launch event started with four days in the United Arab Emirates, […]

The big guns of the Middle East automotive industry were in attendance at this year’s Middle East Motor Awards at the Sharjah Expo Centre. And while the headlines were rightly taken by the winning models, there was plenty to celebrate for Performance Communications, which saw its clients walk away with three category wins as well […]

Ducati. the high performance bike gurus, are making their presence known in the Middle East, and with some style. The flagship Abu Dhabi showroom was launched on Saturday the 8th of September by none other than three-time World Superbike Champion, Troy Bayliss in front of VIP’s, media and fans. Troy cut the ribbon to announce […]

Two of the world’s leading premium car manufacturers, McLaren Automotive and Bentley Motors, came together at the end of May for a joint media event to launch their new showrooms in Jeddah, the historic Saudi city of the Red Sea. Both showrooms are run by Al Ghassan Motors, the retailer for both brands in Saudi […]

PPR Middle East client, Oryx Racing had a rollercoaster start to its first race of the 2012 Grand-Am Rolex Sports Car Series at Daytona. After experiencing a number of early technical issues with its Audi R8 GRAND-AM, the team recovered strongly to finish 32nd out of 44, competing against some of the world’s top racing […]

Bentley Motors unveiled its stunning new Continental GTC at the Qatar Motor Show on the 23rd of January. With the Middle East being one of the most important markets for luxury vehicles in the world, and Qatar being the third largest market in the Middle East, the Qatar Motor Show was a great opportunity for […]

With the Middle East ‘winter season’ in full swing, Bentley Motors hosted an exclusive, four day customer and media drive event at the stunning Yas Marina Circuit. Guests were treated to a complete track, sea and air experience. Not only were a range of the latest Bentley models available to be driven around the circuit, […]

McLaren Automotive launched its flagship Middle East showroom in Dubai, marking the arrival of the MP4-12C in the region. The event was attended by VIP guests and senior executives from both McLaren Automotive and the dealer, Al Habtoor Motors, but the highlight of the night saw  2008 Formula 1 Champion Lewis Hamilton drive arrive on […]

Oryx Racing may have failed to finish the final race of the season, the Petit Le Mans in Georgia, but any disappointment soon gave way to pride at what has been an astonishing debut season in the American Le Mans Series (ALMS) for the UAE-based team. Emirati driver, Humaid Al Masaood and his team can […]