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XTrail For Dogs Concept

The Brief.

Raise awareness and engagement of the Nissan X-Trail with the core family audience.

30% of the target audience owned a dog and 99% of them saw their pet as much a part of the family as their children.

Almost 90% (89%) would buy a car that boasts dog-friendly features.

The Response.

Solution was to create the world’s first car designed with dogs’ needs in mind.

Focused on the universal truths of dog ownership and answered the unmet needs of owners while demonstrating product

The Results.

The story generated over 500 articles across Europe and more than 150 million organic views on YouTube & Social channels.

The activity drove a 7% increase in product awareness and the biggest spike in Google search in five years.

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