The Brief.
Raise awareness and engagement of the Nissan X-Trail with the core family audience.
30% of the target audience owned a dog and 99% of them saw their pet as much a part of the family as their children.
Almost 90% (89%) would buy a car that boasts dog-friendly features.
The Response.
Solution was to create the world’s first car designed with dogs’ needs in mind.
Focused on the universal truths of dog ownership and answered the unmet needs of owners while demonstrating product
The Results.
The story generated over 500 articles across Europe and more than 150 million organic views on YouTube & Social channels.
The activity drove a 7% increase in product awareness and the biggest spike in Google search in five years.
Related work.
Vauxhall
Electric Streets
Volkswagen Commercial Vehicles
Voice of Industry Studies
Animal Dynamics
Laying The Essential Foundations For Growth
Nissan Europe
Nissan Design Europe 20th anniversary celebration
Vauxhall
EV Etiquette Guide
Caterham
Launching Project V
eBay
Certified Recycled Parts Relaunch
Alfa Romeo
Tonale ‘Edizione Bambini’
Be Bold.
It’s time to come off the fence:
How can we help you?
Message us
UK
The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
/// doors grants motion
Middle East
PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
/// quietest blurted filter
© Copyright. Registered in England and Wales No. 04006809