Link Building

Brief

The Brief.

Vantage Leasing wanted to improve its SEO ranking.
We identified a list of media publications possessing high domain authority and developed a campaign to secure backlinks to the Vantage Leasing website.
The biggest challenge was creating organic stories which grabbed the attention of the media, while creating different yet relevant web content to encourage a backlink.

The Response.

Desk research found several interesting car insurance quirks.
For example, having nine points on your license has less of an effect on insurance premiums than zero no-claims, and parking on the road is cheaper than parking on the driveway.

Needing to offer new information to encourage a backlink, we tailored copy specifically for the website, alongside a list of the cheapest cars to insure and the cheapest occupations in terms of insurance premiums.

The Results.

113 pieces of coverage (6 national)
473 social shares
1.45 million estimated coverage views
101 backlinks from coverage
16 articles in target media
11 backlinks from target media