Nissan Design Europe 20th anniversary celebration

Brief

The Brief.

To celebrate the 20th birthday of Nissan Europe’s Design Centre and the 35th anniversary of its Technical Centre, Performance Communications was tasked with delivering a global launch event with maximum impact.

In addition, we delivered a newsworthy launch moment of the new concept vehicle, 20-23.

We placed the concept vehicle on to a barge and sailed it down Paddington canal in front of the design centre and the gathered crowd, where there were speeches by the chairperson of the region, the global CEO and the global head of design.

The Response.

We hosted 110 media and influencers to get hands on and participate in five workshops emulating each part of the design process (physical sketching, digital modelling, clay modelling, colour & trim and virtual reality).

In addition to the workshops, we hosted corporate, design and electrification roundtables; one-to-one interviews with the CEO and other key executives, broadcast interviews with the CNBC and BBC.

The Results.

The event and launch moment generated huge coverage for Nissan, with a combined gross reach in excess of 300 million across digital, social, and broadcast channels from 535 articles published.

We also managed to squeeze in a visit of the chancellor of the exchequer, who in addition to participating in one of the workshops, sat down with the CEO for talks on UK investment.