The Challenge
- Raise the profile of Multipower’s low-level sponsorships
- Extend Multipower’s media coverage and relationships beyond vertical fitness media into lifestyle media
What we did
Fan Insight
- Fans like to be ‘in the know’ about the latest developments
- Multipower’s consumers are interested in new training methods and nutrition plans that can be transferred to their own training
Creative Solution
- Identify ambassadors to fit within a limited budget (£7k)
- Activate ambassadors around newsworthy times leading up to the Commonwealth Games
- Create Multipower-branded unique content
Online stories
33
AEV
£286k
ROI
12:1
Print Circulation reached
3.6m
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Be Bold.
It’s time to come off the fence:
How can we help you?
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