The Challenge
To leverage the sponsorship of England rugby player Ben Foden and build awareness of Multipower’s innovative 99 calorie bar
Our insight showed that fans love to see sports stars out of their natural environment and like to be ‘in the know’ about the latest news on their team
The Solution
Our creative solution commissioned food artist Prudence Staite to create a Ben Foden portrait using only Multipower’s 99 calorie bars
The portrait was unveiled ahead of the 2012 Six Nations with images and a ‘making of’ film to provide fans with a chance to learn about how elite athletes are fuelled in a creative way
The Results
Media interviews and our content helped achieve sport and front-end news coverage
40+ pieces of coverage (including 5 national print), 12,500 organic YouTube video views in the first week and a 13% increases in engagement across Multipower’s channels
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