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Navratilova Kilimanjaro Climb

The Challenge

Leverage Martina’s Kilimanjaro climb to raise funds for and awareness of Laureus.

Target markets: US, UK & Germany.

Creative Solution

Curated series of preparatory media events including:

  • Fight for Peace project visit
  • Wimbledon Championship media preview
  • London Altitude Centre assessment / training session
  • Bank of America (NY) tower climb

The team also provided on-site press office support for the climb itself.

There was then a requirement for crisis communications consultancy after abandonment due to illness.


The media KPIs were to deliver sport and front-end news coverage.

Highlights included:

  • BBC Breakfast
  • Sky Sports News
  • Good Day New York
  • The Times
  • Daily Telegraph
  • New York Times
  • USA Today
  • Sueddeutsche Zeitung

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