The Challenge
Leverage Martina’s Kilimanjaro climb to raise funds for and awareness of Laureus.
Target markets: US, UK & Germany.
Creative Solution
Curated series of preparatory media events including:
- Fight for Peace project visit
- Wimbledon Championship media preview
- London Altitude Centre assessment / training session
- Bank of America (NY) tower climb
The team also provided on-site press office support for the climb itself.
There was then a requirement for crisis communications consultancy after abandonment due to illness.
Results
The media KPIs were to deliver sport and front-end news coverage.
Highlights included:
- BBC Breakfast
- Sky Sports News
- Good Day New York
- The Times
- Daily Telegraph
- New York Times
- USA Today
- Sueddeutsche Zeitung
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