From UK Startup to World Leader

Brief

The Brief.

Oxa is a British autonomous vehicle software company that utilises robotic technology first developed at Oxford University.

Founded in 2014, the startup company developed Universal Autonomy™, a modular self-driving technology, and in January 2023 received $140m in Series C funding to allow the company to scale.

Our task was to plan, manage and launch the news of the new funding, promoting Oxa during what was a challenging time for the AV industry.

The Response.

The team at Performance Comms put together a robust comms plan, delivering clear company messaging, along with a news release and a company Q&A. We worked closely with the CEO and CTO to rehearse messaging for the release, ensuring the story was delivered clearly and coherently, in keeping with the plan.

Performance Comms secured a series of exclusive interviews and high-profile broadcast spots to deliver the news, ensuring we were able to maximise the reach and penetration of the story.

The Results.

The cross-sector, global nature of this story resonated very strongly with the press, leading to the publication of news stories around the world.

The story produced over 120 pieces of coverage across written and video formats and significantly raised the profile of the company.

Some headline stats included:

2 million opportunities to see the story in the commercial press
Uptake across 13 different countries, including the US and UK
75 high-profile opportunities
A further 1,300 pieces of coverage across the globe as a result of annual PR campaign
10 key commercial stories published

Highlight editorial pieces included: Tech Crunch, Bloomberg, Reuters, Sifted

Across broadcasters, key results included: Sky News (Ian King), BBC World TV and Fox Business News.