The Brief.
Research demonstrated that the equestrian community would be receptive to Maserati’s new Levante model.
Having identified and secured up-and-coming trainer, Dan Skelton as a Maserati ambassador, our challenge was to announce the partnership to the equestrian and countryside communities.
Tapping into the competitive nature of the Skelton brothers and taking them out of their comfort zone, we sought to position the Levante at the heart of some create compelling content.
The Response.
We staged a ‘Car versus Horse’ race between National Hunt trainer and new ambassador Dan Skelton and his professional jockey brother, Harry Skelton.
Interviews with Dan Skelton were offered to target media to encourage placement of video content.
Video and photography were distributed to wider media.
The Results.
- 55,000+ organic video views
- 105 total pieces of coverage
- 9 pieces of national coverage
- 22 pieces of equestrian based coverage
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