Bringing to Life Stories of Innovation

Brief

The Brief.

Jaguar Land Rover is the UK’s largest automotive employer and a world-renowned and highly desirable global brand, packed with modern luxury features.

Despite the company’s leadership in R&D, the brand was losing ground in the perception of its technology leadership as new pure-play technology players like TESLA entered the marketplace.

To combat this, Jaguar Land Rover needed a specialist partner to help underline the innovative work they are doing.

The Response.

Supporting the global Corporate Communications function, Performance Comms unearthed and shared some of JLR’s most engaging stories of innovation and R&D. As part of a strategic campaign, Performance delivered across three key areas:

Strategic brand communications, designed to raise Jaguar Land Rover’s profile as an innovative leader
Creation and distribution of global media material, including researching, drafting, and ideating content across channels, via press releases, opinion pieces and social content
Securing interviews and media attendance at major events featuring international attendees

The Results.

Performance’s strategic approach across the duration of the 36-month campaign was able to position Jaguar Land Rover as a leading voice for new automotive technology and innovation.

Across the campaign, a number of notable achievements were reached:

6,200+ pieces of feature coverage were published, including interviews, opinion pieces, press interviews, features and video interviews
Over 50 content packages were created, including press releases, Q&As for markets, images, video and internal comms copy
Over 30 media interviews were secured, contributing positive stories across major publications
5x global corporate and tech events were attended by media representatives