Addressing The Isle of Mull

Brief

The Brief.

How can Land Rover use its deep reserves of talent and technological innovation to drive positive social impact, specifically in remote communities

Land Rover has been a pioneer in remote communities for 70 years

One of the main issues in these areas is the provision of medical services as it can be difficult to find patients, which costs precious minutes to first responders

The Response.

Jaguar Land Rover to become a Global Automotive Humanitarian partner to what3words

Address the whole Isle of Mull, delivering unique 3-word address plaques to the homes of 2,667 inhabitants in a world first healthcare response

Spearhead a community outreach programme to promote the benefits this new addressing system brings to their lives

A hero video introduced the context and scope of the activity and followed the team of volunteers and fleet of vehicles on their mission to deliver a 3-word address to every house on the island

The hero video was accompanied by social edits and imagery

A journalist from Scottish broadsheet the Daily Record spent a day accompanying one of our volunteers and reported on the activity

A press release with a link to the video and curated selection of imagery was shared with global markets for distribution to media. The video and imagery were also posted on both brands’ social channels