Top Gear Live 2011 wows Birmingham and London audiences

Performance Communications | ديسمبر 22, 2011

Over 72,000 spectators enjoyed the effervescent Top Gear trio of Clarkson, Hammond and May presenting their unique show at Birmingham’s NEC and the new, larger capital home of ExCeL London recently, as well as the successful debut of the Top Gear Live indoor track hosted by Tiff Needell.

This year, the all-new format meant visitors were treated to a triple whammy of action with a live action arena show, track show and a packed exhibition floor.

The Stig showcased his unrivalled driving ability as he tore around the Lotus configured tracks in a selection of supercars while Clarkson, May and Hammond gave a spectacular display with their Olympic themed show. Fans were left wowed at the fast paced action show, which climaxed with a parkour athlete taking place in the first ever ‘Car Hurdles’, leaping over a speeding Lamborghini Murcielago.

The exhibition hall also saw a host of exciting features including a re-creation of the famous Top Gear Studio, the chance to become decision makers on the formidable ‘Cool Wall’ and a selection of the world’s leading car manufacturers showcasing their latest offerings.

As producers begin planning the 2012 show to make it even better than ever before, fans can keep an eye on facebook.com/topgearliveuk and www.topgearlive.co.uk for all the latest news.

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Hybrids are at a crossroads – and EREVs are the vehicle category to watch

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?