Blog.

Digital now provides the opportunity for every sport to stream its best action live, but the amount of TV-time a sport receives remains the single biggest factor in driving coverage and discussion across other media and online. The fact that the FA’s recently re-launched Women’s Super League includes a deal with BT Sport to show […]

Thanks to social media, crowdsourcing has been embraced by the automotive industry as a platform for the more forward-thinking brands to engage with consumers. For car enthusiasts it also invites them to have a say on the direction of new products from their favourite car companies. From the top of my head I can think […]

  You can’t move these days for opinion pieces about Facebook’s plummeting organic reach and the impact it has on a brand’s digital strategy. It’s true, many brands are experiencing some extreme drop-off in their reach numbers. This is happening for a variety of reasons and is worthy of a standalone blog post later. Part […]

People who know me or work alongside me know that I’m always a stickler when it comes to the use of the English language. Frankly, I don’t see or hear proper grammar being used nearly enough these days and, dear readers, it depresses me enormously. Which is why it was pleasing to see a story […]

While it’s easy to forget it, what with all the enormous egos of today’s racing drivers, Formula One is a team sport. It’s the constructors’ title that every team is gunning for, that’s what gives them the sponsorship opportunities and the financial rewards… the drivers’ title is just a nice extra. Much of the talk […]

Football dominates the sponsorship landscape and according to Deloitte’s 2012/13 annual report, revenues for the top 20 clubs totalled a whopping £5.4 billion last season. Manchester United boast the best revenue profile in the U.K (£363million per annum) and therefore act as a perfect case study as to why football (& sport in general) is […]

Rewind 200 years. The British Empire covered 14 million square miles of the planet and Britain dominated world trade, economy and society. British products were sold all over the globe simply because the British were leaders in industry. [quote align=”right” color=”#999999″]British heritage brands offer countries like Japan the perfect mix of traditional and cool[/quote] Fast […]

Car dealers for the mainstream automotive brands, you’re going to be hearing a lot more of this in the near-future. Well, that’s if the buyer hasn’t done their homework and worked it out for themselves, or they don’t know their Android from their iOS. That’s right, the days of vehicle manufacturers developing their own in-car […]

In an age where a footballer diving to deceive a referee is almost expected it was refreshing to see the exploits of a German footballer over the weekend. Aaron Hunt, captain of Werder Bremen, completed a dive in the penalty area that Tom Daley would have been proud of and the referee duly awarded the […]

I’m starting to feel a bit nostalgic. I remember the good old days of rocking up at my local Post Office with my car documentation and latest MOT test certificate in order to walk away with a new tax disc for my much-loved Mini – yes, an iconic original Mini, which I wish I still […]

Now you might be wondering what exactly it is I mean by the aforementioned title “what value the right song”. Moreover, what on earth this can possibly have to do with automotive brands? However please do bear with me and I’ll endeavour to explain why I believe this to be an important and emerging trend […]

With the tide of pre-event negativity that was threatening to overshadow The World’s Most Expensive Games in Olympic History™, Performance Communications took a daily look at what UK-based fans were thinking, saying and feeling as the action at Sochi unfolded. The stakes were high. In fact never higher, as Putin’s administration emphatically embraced world sport […]

Ask anyone what image pops into their head when you mention figure skating and I’m confident that sequined skirts, splits and acrobatics would be the first to appear, something 2014’s Winter Olympics of Sochi have dazzled us with. As a former cheerleader myself the parallels to cheerleading are obvious and so it got me thinking, […]

I would not be the first to predict the demise of the conventional motor show as we know it. Years have passed since the UK’s own flagship new car event fell by the wayside never to be properly replaced, and excitement levels at the remaining landmark shows don’t perhaps hit the highs of previous events. […]

It is apparent that a transatlantic rivalry exists between the UK and its former colony, the United States, which manifests itself in a plethora of ways. Citizens of both nations feel the need to argue about everything from the nuances of their shared language, dollar bills v pound coins, foreign policy issues, and even what […]

What’s the point of all the silly gadgets and OTT designs on concept vehicles? All we really need are cost-saving and environment-rescuing innovations, right? But wait; concept cars are designed to look ‘sick’ (in a good way) as well as slick and therefore attract the opposite sex. This is very important too. This is the […]

The 2014 Winter Olympiad gets under way today in Sochi. Given the amount of pre-event negativity that has accumulated in the build-up – spearheaded by gay rights, terrorist threat, exorbitant spend, climate suitability, venue readiness… – we thought it would be fun to follow the Games day-by-day and see how sentiment evolves as the action […]

Formula One has a long-established status as the ‘pinnacle’ of motorsport. It’s the top goal for many young go-karters and junior racers, but the more I think about it, the more I wonder…is it? Is it really? This isn’t about jumping on the bandwagon and complaining about Sebastian Vettel and Red Bull’s dominance in recent […]

Following the apparent absence of fan opinion from last month’s Zoopla hoopla, it was refreshing to see the Leeds United fans in full angry voice this weekend, to see club sponsors getting behind these fans, and to see their combined protests bring about immediate action at the club. Never the quietest collective, the Leeds United […]

As I’m sure you are aware the Super Bowl takes place this weekend, a one of a kind sporting event with 110% American razzmatazz. The hype has been gathering at increasing speed over the last two weeks and aside from Tuesday’s Super Bowl media day the talk seems to be about anything but Sunday’s game: […]

In the last 10 years or so, British Boxing has been labelled both boring and laborious by fight fans across not just Britain, but the world. Yes the likes of Hatton, Haye, Khan and Calzaghe excited at times, all four of whom providing their fans money can’t buy moments, but do these memories stack up […]