Blog.

KTM Middle East was the talk of the regional racing scene recently, as the leading sport motorcycle manufacturer unveiled its new KTM UAE Racing Team rider line-up for the 2014/2015 season to fans and media. The announcement of KTM’s return to the Middle East racing scene, took place at the KTM showroom and regional headquarters […]

I have always believed that a person’s car can say an awful lot about them. In the UK, most of us take great pride in our cars, and our choice of ‘wheels’ – and the way we look after them – can often be seen as a reflection of the kind of individual we are. […]

Back in the winter of 2003, during the Top Gear road test of the Jaguar X-Type estate Jeremy Clarkson made the poignant observation that though genetically, we are “98% identical to a Halibut” it’s actually the other 2% that matters. He was of course drawing comparison with the Halibut and the Jaguar’s close mechanical relation […]

Even the worst new cars are usually better to own and better to drive than older comparable vehicles. There are some exceptions, but it is true 99 per cent of the time. Old cars had an advantage, however: only a decade or two ago, the roads were emptier, they weren’t adorned with speed cameras and […]

Luxury Swiss watch brand, Breitling is very proud of their pioneering aviation heritage and Performance Communications are always thinking of the most unique ways to introduce the newest member of the Breitling family. It therefore seemed only natural to unveil the aptly named Chronomat Airborne at 35,000 feet above the earth! Seven of the Middle […]

At a time when Scotland is on the verge of one of the biggest, most divisive and potentially volatile few weeks in its history, you’d think the picking of a Ryder Cup team would be relatively low-level news in comparison. However, this has not been the case and the upcoming Ryder Cup at the iconic […]

The ‘Ring, Green Hell, the Nordschleife, Nirvana; whatever you want to call it, the Nurburgring is one of the world’s most iconic roads. I’ve recently returned from my first trip to The ‘Ring and all I can say is: I completely understand. For decades, the place has been motorsport mecca, a place where car geeks […]

When luxury Swiss watch brand, Breitling and the region’s leading timepiece retailer, Ahmed Seddiqi and Sons wanted to announce their new partnership, they turned to Performance Communications for something a little different. With Breitling sharing some of the finest moments in the conquest of the skies, Performance Communications felt it would be particularly appropriate to […]

Last week, I tried to find a luxury London venue that could accommodate a Maserati Quattroporte, for an event we were organising on behalf of our Maserati client and the Centre of Entrepreneurs. The CFE is a think tank that supports the role of entrepreneurs in promoting economic growth and social well-being and we have […]

Last week, my 18-year old niece passed her driving test. I know what you’re thinking. No way I’m old enough to have an 18-year old niece, right? Well thanks for the sentiment but yes, sadly, it’s true. In itself, the fact above is nothing remarkable but I was interested to hear that she was, of […]

Have you noticed something a bit different about your Twitter timeline recently? Good news, you’re not the only one. The developers at Twitter have been busy creating an algorithm (fancy code that tries to predict your behaviour to you and I) that pushes popular posts into your timeline. The algorithm (currently in experimentation/Beta stage) looks […]

The way we buy cars is changing. As a statement, that probably doesn’t seem too bold. After all, the way we shop for anything has already changed immeasurably compared with 10 years ago; witness the demise of once-mighty High Street stores like HMV, Woolworths and Blockbusters. [quote align=”left” color=”#999999″]It has taken longer for the motor […]

Having grown up in Leicester I can assure you that nothing really exciting tends to happen there. We have an elected mayor and are neither from the North or the South of England so the sense of pride isn’t overwhelming. The only good thing going for us is Kasabian, who are frankly Oasis wannabes and […]

From our last blog on disappearing car technology to the fresh tech that is transforming the way we communicate in our cars. Onboard Wi-Fi hotspots and connected infotainment systems allow us to stay in touch more easily than ever and the steady supply of press releases on the subject suggests this isn’t going to change. […]

The sponsors of Brazil 2014 have had a field day, well a month of field days to be exact. The success of the World Cup is unprecedented. Brazil provided everything that football fans and sponsors crave. Inside and outside of the grounds the atmosphere was electric; there have been fantastic matches and goals, plenty of […]

This week, I’ve found myself in conversation with fellow colleagues about the future of in-car technology and what new features we might be seeing in the next 10, 20 or even 50 years. Between us we’ve even decided that the clutch pedal will be non-existent on new cars by 2025 – check back in 10 […]

Last week saw a new hashtag led rallying cry. #YesAllWomen sought to draw attention to the plight of women subjected to violence and discrimination at the hands of men. The hashtag is a nod to the common male response – “not all men are rapists”, which in turn had its own hashtag – #NotAllMen. The […]

Occasionally you come across a truly inspirational campaign. This campaign changes perceptions of football fans, from hooligans to heroes – It is true Fan Power. Concerned about the lack of organ donors across the country, a Brazilian football club decided to do something about it. Harnessing the power of their fans and proving once and […]

Google has unveiled the first of 100 autonomous test vehicles. That’s right, driverless cars with no steering wheels, controlled by sensors (and presumably Google Maps) with a top speed of 25mph. It sounds like science fiction but the technology is very much of today; Audi, BMW, Mercedes, Lexus and others have all showcased autonomous vehicle […]

With great sadness I have found myself forced to say a sad goodbye to our long serving family car. Unfortunately the cost of passing the MoT now exceeds its value, a familiar tale for many I’m sure. [quote align=”right” color=”#999999″]my circumstances and needs were vastly different![/quote] Through misty eyes, I’ve had to remind myself though, […]

Sabir Al Rubai is one of the Middle East’s leading pop singers and a judge on the very popular Arab version of The Voice. Performance Communications saw the production of his upcoming music video as the ideal opportunity for product placement for our client, Bentley Motors. Working with our industry connections the Performance Communications team […]