Nissan Takes Note For Mums

Performance Communications | يناير 17, 2014

As the old adage goes ‘mum knows best’ and that’s certainly the case when it comes to the new Nissan Note. As a leader in its class for space and practicality, we wanted to shout about how the Note is the perfect family car – for mums and dads, babies and buggies.

From The Sun (UK) to Vanity Fair (Italy) – 15 Pan-European automotive and lifestyle journalists were privy to a two-day ‘family-friendly’ event. Hosted by female engineers, media were treated to an exclusive tour of Nissan’s European Technical Centre – a hub of excellence for the design and development of its world-class vehicles – where they put the Note’s practicality to the test. To round the day off, lifestyle journalists were challenged to put their learnings to the test during a bespoke assault course at the internationally-renowned Millbrook Proving Ground.

All this demonstrated how the new Nissan Note has been developed with a focus on safety and practicality for the family market. Performance took ‘Note’ and secured coverage in over 20 European titles with an estimated reach of over 12.2m readers.

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