PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
+971 (0) 4551 5472

Website version

Automotive PR Agency of the Year – 2016

Performance Communications Author Image Performance Communications | مارس 23, 2016

Winning an award is always a fillip to the agency – especially for the team responsible for conceiving, creating, delivering and measuring the impact of the idea.

Last week, we received the rather satisfying title of Automotive Support PR Agency of the Year 2016 at the inaugural Newspress Awards. So instead of one stand out moment, campaign or story, everyone’s efforts – from the office assistant to the senior leadership team – have been recognised.

However, none of that would be possible if it weren’t for the clients and my two favourite words: ‘challenge us’.

If I look back over the last near-fifteen years of Performance Communications, we’ve been blessed with clients that have had the confidence, will and very often, ‘balls’, to accept the challenges we’ve laid down.

Thankfully, they’ve been rewarded with stories, campaigns and projects which are not only memorable but have delivered those all important business outcomes.

In order to do that though, you have to be brave and take heed of wise men like Jack Welch and his even wiser words: “Don’t overbrain things to the point of inaction.”

That’s why I’m a great believer in throwing ten balls in the air in the knowledge that you may drop 2 or 3. That bit doesn’t matter…just ask Steve Jobs, James Dyson, Alex Ferguson and and Jeff Bezos to name a few.

And as the communications landscape continues to evolve, whilst the spine of good storytelling will remain, the method of delivery, the need to try the embryonic, challenge the business, explore and experiment is only going to grow.

From ‘real’ influencer strategies to integrating Snapchat, from the power of brand partnerships to a much reduced reliance on the press release, from silos to integration, from vloggers to brand publishing…the message is clear….we all have to challenge to remain at the top of our game.

So…as Wayne Gretzky once said: “I skate to where the puck is going, not where it has been.’

Related stories.

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

Be Bold.

It’s time to come off the fence:

Message us