Any communications programme worth its salt must combine commercial activations with a story that captures the imagination. The two come hand in hand and each is as important as the other.
Attracting media interest is all about developing a story that cuts right through the industry noise. This is a creative process. Exploring your business to find original, authentic and universal truths that will capture your audience, drive interest and promise engagement.
You know when you’ve seen a successful PR story. It stops you in your tracks and makes you sit up and listen. Here’s an example of one we created with Nissan, helping them to imagine the Fuel Station of the Future. This video may be a few years old now, but it is as relevant today as it was then.