The first step of any successful communications programme is building a robust strategy that delivers against a set of defined objectives. To create this, we’ll always undertake a strategic deep-dive into the business, meeting executives, understanding key messages and rationally assessing the various parameters we have to work within. This is the foundation upon which everything else is built, guiding us on the areas to exploit, vulnerabilities to protect, messages to prioritise and ultimately the stories to tell.
We recently completed this process for some of our latest technology clients, including Oxbotica, Andersen and Tevva. Devising a rolling 6-month communications framework that consists of PR-led news ideas, commercial partnership activations and a social media strategy. All of our plans are designed to work across multi-channels.