Analysts are an incredibly important part of any technology communications plan. They advise major technology vendors, attract investment, shape markets and influence purchasing decisions. Before customers commit to major purchasing technology decisions, they consult the industry analysts for advice.
It’s important to respect the difference between analysts and journalists. They’re less interested in press coverage and “the story” and are instead all about business facts and market insight. This is what puts them in the best position to help advise their clients on how to gain a strategic advantage. We work closely with analysts of most importance to our clients across the automotive and technology sectors.